University of Basel

SIBA – A Visual Approach to Explore Everyday Life in Turkish and Yugoslav Cities, 1920s and 1930s

Avram Filipović's hardware shop in Uzun Mirko Street

Avram Filipović's hardware shop in Uzun Mirko Street, © Photoarchive Borbaenlarge


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Object:Avram Filipović's hardware shop in Uzun Mirko Street
Description:Exterior view of a tidy metalware shop with a large display of products in its windows, most of them for household purposes. A wood stove and a few other items are positioned on the pavement in front of the shop’s entrance. The shop is located in the ground floor of the 'Belgrade Crediting Institute' building in Uzun Mirko Street.
Comment:The brothers Avram and Svetozar Filipović were the owners of the foundry 'Gvoždje a.d.', along with Dušan Stojanović. Their main shop 'Avram Filipović i brat', known locally as 'Ferum', was located in Kralj Aleksandar Street (today Nikola Pašić Square), while a second shop was situated in Uzun Mirko Street. This photograph was probably taken for advertising purposes.
Date:Not before 1925, Not after 1940
Location:Belgrade, Uzun Mirkova ulica
Country:Serbia (contemporary)
Yugoslavia (historical)
Type:Photographic plate
Creator:Grdijan, Svetozar (probably)
Dimensions:Negative: 90mm x 130mm
Keywords:150 Behavior Processes and Personality > 156 Social Personality
550 Individuation and Mobility > 552 Names of Animals and Things
440 Marketing > 444 Retail Businesses
440 Marketing > 447 Advertising
Bibliography:Borba za vraćanje nepravedno oduzetog. Source: (accessed 23.04.2016)
Copyright:Photoarchive Borba
Archive:Borba fotodokumentacija, Belgrade (Collection Vreme), Inv. No.: Borba.prodavnice u beogradu
Editors:Milanka Matić, Nataša Mišković