University of Basel

BACI – Balkan Cinema

Advertisement for the feature film ‘Now and Forever’

Advertisement for the feature film ‘Now and Forever’, © Jugoslovenska kinoteka, Belgradeenlarge


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Object:Advertisement for the feature film ‘Now and Forever’
Description:A collage of photographs in the leaflet’s upper section features the movie’s three leading actors Gary Cooper, Carole Lombard and Shirley Temple, as well as the logo of film production company ‘Paramount Pictures’. The lower section provides information about the film with the Serbo-Croatian title, ‘Šanghaj – New York – Paris’ (in the English original: ‘Now and Forever’). The text credits the screenplay to Vincent Lawrence and Sylvia Thalberg based on a novel by Melville Baker and Jack Kirkland, and direction to Henry Hathaway.
Comment:The film was released in 1934.
Date:Not before 1934
Country:unknown (contemporary)
Yugoslavia (historical)
Keywords:540 Commercialized Entertainment > 546 Motion Picture Industry
440 Marketing > 447 Advertising
Copyright:Jugoslovenska kinoteka, Belgrade
Archive:Jugoslovenska kinoteka (Collection Fototeka), Inv. No.: Commercial material 59
Editor:Karl Kaser