University of Basel

BACI – Balkan Cinema

Advertisement for the feature film ‘The Thief’

Advertisement for the feature film ‘The Thief’, © Jugoslovenska kinoteka, Belgradeenlarge


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Object:Advertisement for the feature film ‘The Thief’
Description:The leaflet features a framed graphic illustration of two men. Both are wearing hats and coats of the same type. The man on the left has glasses and a cravat instead of a necktie – this is the only difference between them. They are the same man. A skyscraper stands in the background. The name and digits ‘Lehner 53’ are indicated in the top left corner. In the top right appear the names of the distribution company ‘Lovćen film’ based in Herceg Novi, of film director Russel Rouse and production company ‘United Artist’. The original English title, ‘The Thief’, and the Serbo-Croatian version, ‘Špijun’ (The spy), are printed in the leaflet's lower section, as well as the names of the main actors: Ray Milland, Rita Gam and Martin Gabel.
Comment:The meaning of ‘Lehner 53’ cannot be identified. The film was released in 1952.
Date:Not before 1952
Country:unknown (contemporary)
Yugoslavia (historical)
Keywords:540 Commercialized Entertainment > 546 Motion Picture Industry
440 Marketing > 447 Advertising
Copyright:Jugoslovenska kinoteka, Belgrade
Archive:Jugoslovenska kinoteka (Collection Fototeka), Inv. No.: Commercial material 55
Editor:Karl Kaser