Advertisement for the feature film ‘Now and Forever’BACI – Balkan CinemaKarl KasereditorCentre for Southeast European History, University GrazCentre for Information Modelling in the Humanities, University Grazo:baci.1083Jugoslovenska kinotekaFototekaCommercial material 59Jugoslovenska kinoteka, BelgradeMotion Picture IndustryCommercialized EntertainmentAdvertisingMarketingLeaflet1934 afterA collage of photographs in the leaflet’s upper section features the movie’s three leading actors Gary Cooper, Carole Lombard and Shirley Temple, as well as the logo of film production company ‘Paramount Pictures’. The lower section provides information about the film with the Serbo-Croatian title, ‘Šanghaj – New York – Paris’ (in the English original: ‘Now and Forever’). The text credits the screenplay to Vincent Lawrence and Sylvia Thalberg based on a novel by Melville Baker and Jack Kirkland, and direction to Henry Hathaway.The film was released in 1934.Not specifiedNot specifiedunknownYugoslaviaUnknown